WHO WE ARE

We run branded take-back programmes for fashion brands, so you can move toward circularity without the operational burden.

HOW IT WORKS

Most take-back programmes face the same challenges: taxing operational burden and brand dilution risk. Our programme is built to address both.

1

You Launch Take-back Programme

2

We Intake, Sort, Grade

3

We Clean, Curate, List, Resell

4

We Divert Garments From Landfill

5

You Receive Revenue & Impact Report

Brand Benefits

A well-run take-back programme doesn’t just divert clothing from landfill. It brings your customers back, strengthens your sustainability positioning, and elevates your brand equity.

Fuel Customer Loyalty

Customers who return clothing to you is actively supporting your sustainability effort. The programme gives them a reason to get back in touch, talk about your brands with others, and often, a reason to buy again.

From Sustainability To Circularity

Take-back is the first step toward circular fashion, addressing waste at the source. It extends the life of your clothing, informs your design decisions upstream, and compounds your environmental impact over time.

A Brand-Safe Environment

We understand that consciously built brands don’t belong in a thrift-like environment. That’s why we work with selected partners, curate our preloved collections, and build an elevated shopping experience for customers.

IN PRACTICE

“I would love to leave behind a model for a more holistic, circular and regenerative kind of clothing company.”

Eileen Fisher

Eileen Fisher is known for minimalist, timeless silhouettes designed to last through seasons. In 2009, the brand launched an internal initiative selling clothing from the founder and employees to raise funds for community causes. Its success led to a public take-back programme rolled out nationwide in 2013, and laid the groundwork for the brand’s circular design system today.

From a Mended Outerwear Collection that sold out in two hours, to artisanal wall art made from damaged clothing, to fibre-to-fibre recycling that feeds new garments, Eileen Fisher is constantly expanding what the programme makes possible. The brand has become a working blueprint for circular fashion, proving that environmental impact and financial viability can go hand in hand.

BEYOND TAKE-BACK

The traditional fashion lifecycle is linear: make, use, dispose, repeat. Circular fashion breaks this chain by keeping garments in circulation for longer. Take-back programmes and resale are the first steps, and only one part of a larger system.

Full circularity requires fashion brands, consumers, and supply chain partners to work together to create an intentional loop where products are designed to last and made to be made again, using safe, regenerative resources.

Lucerna Impact - Diagram showing the transition from linear to circular fashion involves take-back, resales, upcycling, recycling, downcycling and design for circularity
From linear to circular fashion diagram MAKE Manufacture new garments from raw materials USE Consumers wear and care for their clothing TAKE BACK Extending the life of the clothing you make RESELL Finding new homes for preloved clothing. Generate revenue and post-wear intelligence. UPCYCLE Repurpose excess materials and garments into new items. RECYCLE, DOWNCYCLE Turning garments into new fabric or industrial materials. DESIGN FOR CIRCULARITY Designing future products with longevity and circularity built in.

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